The BeautifulStore Foundation is the brand name of a chain of charity shops that promote recycling and sharing in Korea. Starting with a store in Anguk, Seoul in 2002, The BeautifulStore Foundation has seen almost 120 more stores open in 16 cities across Korea, and two shops abroad. These stores serve as local meeting places for people to work together to bring about positive change in their local communities.
|A place of resource recycling||A place of sharing and communal restoration||place of civic participation|
|The BeautifulStore Foundation is where goods donated by warmhearted people nationwide await new owners. Come into the store, get what you like at an affordable price, and help reduce the planet’s burden of waste.||Proceeds from sales of donated goods go to helping the needy. The BeautifulStore Foundation also serves as a meeting place for various activities in the local community.||The BeautifulStore Foundation runs on acts of charity and volunteering. Wear the green apron and join the nationwide movement to make this country a more beautiful place.|
|A place of public campaigns||A place of support for ethical producers|
|Businesses and non-profit organizations often partner up with The BeautifulStore Foundation to launch public-interest campaigns and promote greater charity across society.||Join The BeautifulStore Foundation and become an ethical consumer. A wide range of quality goods are available from social enterprises, eco-activist groups, fair trade organizations, and companies for rehabilitation of the disabled.|
all proceeds generated from the sale of donated goods and other acts of charity at The BeautifulStore Foundation go to a variety of charity projects to make this world a beautiful place for everyone. The BeautifulStore Foundation values slow, certain change. The central values that guide our charity projects are Care for the beneficiaries and Participation. Specialists from diverse backgrounds and local people participate throughout the process of our charity projects to increase their effectiveness.
|Charity projects in Korea||Charity projects abroad|
Public-Interest Merchandise Project
Public-interest merchandise refers to goods produced with care and dedication by people working at social enterprises, eco-activist groups, fair trade organizations, and organizations for rehabilitation of the disabled. Your purchase of these products helps members of these public-interest organizations to find solutions to their problems and achieve their goals, and provide greater opportunities for employment and income for the disabled, the poor, and other marginalized members of society. The BeautifulStore Foundation has been supporting the production of public-interest merchandise since 2010, allowing producers of quality merchandise to introduce and sell their products at The BeautifulStore Foundation shops nationwide and online.
A Beautiful Fellow is a social entrepreneur who possesses a vision and competency for innovation, and who helps to change the world for the better in the areas of environmental protection, human rights, education, culture, and local communities, through the use of innovative business tools. The BeautifulStore Foundation provides Beautiful Fellows with financial assistance with living expenses for three years as well as opportunities for learning and education in and outside Korea. Beautiful Fellows can build business connections through The BeautifulStore Foundation networks and learn and grow into effective entrepreneurs using the infrastructure and resources that The BeautifulStore Foundation has to offer.
Eco Party Mearry
Eco Party Meari is the brand for “upcycled” products, i.e., secondhand and recycled products that are transformed into new designs and uses. Designers working for the brand take leather goods, clothing, and other eco-friendly materials donated by citizens and transform them into new fashion accessories and eco-friendly activities.
The BeautifulStore Foundation Bazaar
The BeautifulStore Foundation invites people to come out to an open market and sell their own goods. These bazaars promote recycling and the proceeds go toward supporting financially needy and disabled children.
The BeautifulStore Foundation provides a variety of programs in charity education, catering to all age groups from little children to the elderly, helping them discover the true meaning of sharing and learn how to carry out charity on a daily basis.